MacDaddy The camera, not a form
Every other conversion app makes you type the numbers in. Pointing at the page is the difference between using it mid-recipe and not bothering.
Planned
Two tabs, one kitchen.
Convert — point the camera at a recipe and get the numbers you actually need: cups to grams, °F to °C, a recipe for four scaled to seven. No typing while your hands are covered in flour.
Fridge — a running list of what you have and what's about to go off, so dinner starts from what's in the house instead of a blank stare into a cold box.
The problem
Two problems that live in the same room.
Mid-recipe friction. Recipes are written in whatever units the author grew up with. Converting means putting down what you're holding, unlocking a phone with a knuckle, and searching. Every single time. The interruption is small and it happens constantly.
"What's for dinner?" — and the food that dies waiting for an answer. Households throw out a real share of what they buy, mostly because nobody knew it was in there or that it was turning. The decision gets made at 6pm, tired, staring into a dark box of forgotten containers.
Convert
The reliable half. Ships first.
- Point the camera at the page — a cookbook, a screenshot, a card.
- It reads the amounts straight off the recipe.
- You get what you need — grams, millilitres, °C, or the whole recipe rescaled to however many people actually turned up.
All of it runs on your device, offline, free. Reading printed numbers is a solved problem and conversion is arithmetic — no reason for either to need a signal or a subscription.
Fridge
The half that saves money. Follows Convert.
- Add what you have when you get home.
- It tracks freshness in the background.
- It surfaces "use soon" before things turn, not after.
- It suggests what that makes — so dinner starts from the fridge, not from scratch.
What makes it different
Counter mode
Big type, screen stays awake, readable at arm's length with wet hands. An iPad propped on a kitchen counter is a genuinely underserved surface.
Free and offline
No account, no signup, no waiting on a connection in a kitchen with thick walls.
Not a recipe social network
No feeds, no followers, no accounts, no sharing. It's a tool for the twenty seconds you need it, then it gets out of the way.
Who it's for
- Home cooks
- Working from a cookbook or a screenshot, converting several times a session.
- Bakers
- Weight versus volume isn't optional in baking — this is the heaviest use case.
- Whoever buys
the groceries - They watch the food get thrown out, and they feel it.
- Anyone cooking
from abroad - Metric and imperial, gas marks, units you've never met.
Two releases, not one
Convert ships on its own and stands on its own. Fridge follows as a separate release, because it's a harder problem and it deserves to be judged on its own rather than dragging the reliable half around with it.